Chip Saltsman for RNC Chair

Blog

December 06, 2008 12:08 AM

Rebuilding Online

In the wake of the elections, it has been encouraging to see the energy with which Republican professionals are working to address the digital divide between Republicans and Democrats.  www.RebuildtheParty.com and www.topconservativesontwitter.org are great examples of this.

We need to break the mold when it comes to our tactics and strategy online. 

If the 2008 political technology race had been an election, it would be been an absolute landslide. We can all admit that the Obama campaign utilized technology in the most effective way anyone has seen in American politics. But it is encouraging to see the energy Republican professionals are bringing to address the digital divide between Republicans and Democrats.

We need to rethink our online tactics and strategy. The past election cycle taught us a number of valuable lessons: the growing political significance of self-organizing citizen activism; the speed at which viral information travels through the blogosphere and other digital media; the power of online fundraising; the extent to which younger voters rely on and demand online information and interactivity; and the peril of a strategy blind to these irreversible developments.

In every online category – fundraising, list building, message distribution, grassroots organizing – Republicans trail Democrats. I recommend that we reorganize the party structure by integrating e-Campaign staff into every department. In fact, the committee should consider making the e-Campaign director deputy chief of staff. By reorganizing the RNC and embracing technology’s capacity as a “force multiplier,” we will make a bold statement about how the party plans to transform its use of technology.

I also believe in building online Republican communities – not lists. Instead of focusing on amassing email lists of the marginally interested, we must make a concerted effort to transform our websites into hubs worthy of the fervent political dedication of our online supporters. To achieve this goal, we must link Internet users to social networks and blogs of all sizes, and we must be willing to value openness and innovation as much as message control.

We should also devote a sizable portion of our independent expenditure operations to online advertising. These efforts can fuel fundraising and online community building in ways that television ads, even those listing a web address, cannot, and they do so with an unprecedented capacity for real-time targeting and measurement.

It seems like only yesterday that Al Gore invented the Internet. But technology is rapidly changing how political campaigns are conducted and it is time for Republicans to be in front of these revolutionary changes – not lagging behind. The ideas listed above are only a few in a broad technological program that I want to employ at the RNC. We have the talent, the imagination and the know-how to place our party on the cutting edge of cyber-politics. We just have to act.

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Comments 1-10 of 10

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  • Carmen Reynolds

    01/11/2009 04:38 PM

    Mr. Saltsman,

    I am very concerned that the source document for the RNC is the International Democrat Union which ascribes to the Universal Declaration of Human Rights which belongs to the UN. I am unhappy that the founding principles are not those found in our Declaration of Independence.

    Both parties have been pursuing Globalist agendas with Socialist actions. We are marching at lightspeed down that road now with Global Treaties on the brink of being signed designed to tax the American public for use of Air, Land and Sea, plus saddle them with eradification of poverty (Global Poverty Act) overseas by exporting .7% of our GNP annually. We have poor, hungry and homeless in America. Add to that the Jubilee Act, designed to cancel foreign debt to the US by 50 countries.

    The fact that there are 47 UN Biosphere Centers in America, with thousands more to be established. The fact that land is being dedicated to conservation and will eventually ensure more land is dedicated to preservation than to being llivable or farmable land is very concerning. Also concerning are the extremely high levels of annual immigrants allowed into America. At the current rate, our finite resources and crowding will be upon us. I have an extremely good reference for this for your future actions.

    We must NOT commit troops to the UN, de-arm America or place ourselves under the UN which the 2000 UN Millenium Goals call for. This is all part of the Global Poverty Act SR 2433 put through on a voice vote by Barack Obama and expedited through the Senate Foreign Relations Committee by its chairman, Joe Biden.

    Nor should we put ourselves under an International Court system which will prosecute our soldiers, or adopt the Treaty for Rights of the Child - eradicating home schooling.

    My big beef is the IDU as a source document for the RNC. Please provide your positions on all the above.

    In addition, the Federal Reserve must be stopped. The future of our country is in the hands of a few people behind the dark curtain. We must take our country back before those who would have US all under their reign succeed in their devious notions for domination through the New World Order.

    America and Americans must NOT lose their sovreignty. And we are still one nation under God, and we desire to maintain our liberty and freedom for all.

  • davidfarrar

    12/10/2008 08:22 PM

    "The ideas listed above are only a few in a broad technological program that I want to employ at the RNC."

    So what is your broad technological program you want to employ at the RNC?

    We need a parallel cyber party structure at the local level far more than at the RNC level. We need this local cyber party structure seamlessly integrated with the local party structure.

    We, as a party, have to go beyond what the left is now doing if we want to make a significant difference. We must use the internet to give every member a voice, allow every member to speak and to be accurately heard before any real cyber breakthrough can occur.
    ex animo
    davidfarrar

  • Andrew Biddinger

    12/10/2008 12:19 AM

    Yes, we need to do the same thing using the internet for grassroots. That is why Mike Huckabee's campaign and also Ron Paul's campaign did so well with so little.

  • vincenzo

    12/09/2008 12:49 PM

    The technology stuff is great; Bush/Cheney had it in '04, what happened in '08?

    I'm troubled by the idea in some corners (like Chip's, from what I've read somewhere recently) that if we only hit the issues of religion and morality -- what I like to call the "microcosm" or "personal" issues -- harder, we'll win again. This is a terrible misreading of the public mood. Republicans should stand for responsibility *in government* (something in which they failed us in DC recently) and personal responsibility *by example* (in which their failures (Craig, Foley, Delay, Cunningham, etc.) have been used effectively by their opponents) rather than coercion of the state.

    The idea of "classical liberalism" is something the Republican party should embrace wholeheartedly, where the government gets out of the way -- even out of the way where we might not approve (abortion, gay rights) -- so that Americans can be free of government intervention. If the emphasis in the next cycle is to be on the microcosm issues of dividing Americans against one another on items like gay rights and such, without dialogue, then we will continue to lose ordinary folks like me that know and are friends with the gay folks and others -- essentially, the "live and let live" types (which are most Americans, like it or not) -- as well as the young.

    These issues are obviously important to many that constitute the base of the party, but after the past 8 years of being caricatured and maligned on those principles, the party should be looking at the other pillars of its canopy for rebranding purposes. Bring it back with an emphasis on fiscal and other issues and see whether that wins back the live and let live folks, most of whom would fit the "classical liberal" (as opposed to "new left") definition.

    P.S. That photo has to go; Mr. Saltsman looks like the devil, complete with glowing beady eyes! Dude, try not to make it so easy for the Democrats to have a field day with your image, please!

  • Don Williamson

    12/08/2008 08:42 PM

    The time to act is right now since the age of the Newspaper dinosaur is coming to an end. This party MUST take advantage to begin producing community, city, and rural conservative newschannels and have them organized to the point that an actual weekly "Conservative Voice" newsletter is put in the hands of our patriotic yet somewhat apathetic voter base. The time for the town crier from cyber space that can get the right message across to all medias and raise our citizen soldiers up again. Then follow the previous comment of taking our newly formed Republican in principled voter base and begin taking back our city govt's, then our counties until we are once again firmly represented by RIPOs not RINOs. In case you missed it: That's Republicans In Principles Only, and the charter of our party has 9 of them. It's high time we use them.

  • river west

    12/08/2008 01:55 PM

    wish list might include:

    *county web site to include her brief reader friendly version of by-laws for central committee - so those wanting to become involved could find for themselves how to and what tasks are required

    *state sites offering real time information about state candidates as well as the fed ones – links to local candidates web site too please

    *if grassroots is important then offer a motivational training DVD for central committees use – including interactive games, tasks and incentives to entertain while they learn. show us how! – do charge $6-8-12 to every county exec board for it

    and i firmly believe beginning immediately we need not only to push state republican governor races but show interest in winning small and large mayor positions, local school boards seats and housing authority boards - those places where democrats love to spend $$$

    thank you

  • Alvin Reed

    12/08/2008 01:16 PM

    I agree fully. Using technology to our advantage is imperative in the coming election cycles. The RNC needs to do more with on line campaigning.

  • river west

    12/08/2008 12:07 PM

    you are certainly correct sir.

    i found the bush/cheney 04 web site a true charmer. it had some of everything on it. i had live in my location several years and it gave me my first contact with republicans in my county and i have since taken a turn as their county gop secretary-smile!

    though i dunno who built it that web site was easy to travel and the county information available for each county was especially great - with a click one could draw up 10 republican neighbornames at will to phone reminding each to apply for early ballots or whatever. another click revealed lists physical addresses/dates/times where gop parties were being held --- probably what worked best at least in my county was to reinforce with a handpicked local person who was a successful campaigner in her own right to head up the local activities of building walking packets, organization of distributing lawn signs, home parties and our fine lady kept phoners motivated with bush/cheney souvenirs and cake. lol!

    mr saltsman as rnc chair i would hope you would encourage state chairs to send out accurate republican information i.e. pending legislation w/ followup on its passage, at least once a month if not weekly and insist their county chairs forward that information around to their individual gop voters.

    personal experience says its better to have folks delete too much information than to never have been personally contacted during an election cycle. during the last election cycle 2 ron paul supporters asked to be removed from our email list but on the average 3 new republicans a week asked to be added to the list ... republicans are hungry for accurate information from the horse’s mouth sir.

  • Chris Austin

    12/08/2008 11:47 AM

    Chip,

    I can't agree enough. We need to work hard to catch up with the Democrats. We can match their technology but their experience is where we are lagging behind.

    Start fast online...start now!

  • Ginny Desiderio

    12/08/2008 10:43 AM

    Chip's ideas are exactly what the Republican Party needs to once again become the party of ideas and solutions. We have been lagging behind the Democrats in our internet strategy and in using the technology available to us. I am especially glad to see Chip proposing the expenditure of substantial sums for online advertising. Getting our message out is critical, and it is an area that we have simply not done for the last few years.